Which communication model describes communication as a process in which communicators generate social realities within social relational and cultural contexts?
The transactional model of communication describes communication as a two-way, interactive process within social, relational, and cultural contexts. The transactional model of communication is best exemplified by two models. Barnlund’s model describes communication as a complex, multi-layered process where the feedback from the sender becomes the message for the receiver. Dance’s helical model is another example, which suggests communication is continuous, dynamic, evolutionary, and non-linear. Show
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The transactional model of communication differs from other models in the way it conceptualizes the flow of information and makes allowances for context. While other communication models describe communication between a sender and a receiver who alternate roles, the transactional model defines each person as a communicator who embodies both roles simultaneously. In a job interview, for example, a candidate may exchange a formal greeting to the panel and introduce themselves. But before the candidate has even finished speaking, the panel is already reacting to them via body language and gestures. In other words, the panel is receiving a message and sending one back at the same time. Similarly, the candidate is reading the body language and gesturing of the panel to gauge their reaction and determine what to do or say next. The most adept communicators can adapt their message mid-sentence according to the non-verbal messages the receiver is sending. The role of context in transactional communicationThe transactional model of communication also considers communication as a force that shapes the realities of each communicator. Indeed, these realities are shaped before and after a specific interaction occurs according to three, specific contexts:
Transactional model of communication examplesBarnlund’s transactional modelBarnlund’s transactional communication was first proposed in 1970 by theorist and researcher Dean Barnlund. Barnlund’s model is a complex, multi-layered feedback system where messages are passed back and forth with feedback provided by both parties. Though Barnlund does not use the term “communicator”, he nevertheless recognized that the sender and receiver swapped roles almost imperceptibly. Indeed, the feedback for one individual is the message for the other, and vice versa. Dance’s helical modelDance’s helical model was developed by American communication professor Frank Dance. Dance used a helix to represent communication as a dynamic, non-linear, continuous, and evolutionary process. Essentially, the helical shape of the model describes the various communication contexts a person will encounter during their life. Communication, Dance argues, begins from the moment we are born. Babies cry or make noise to communicate cold, hunger, or pain. This progresses to simple words, phrases, and sentences as the individual becomes a toddler and then a school-age student. A similar evolutionary process describes how two strangers meet by exchanging pleasantries and gradually progress to less formal communication as they become comfortable with one another. Importantly, communication in both scenarios is shaped by previous experiences or behavior. Advantages and disadvantages of transactional communication modelsLet’s round off this article by taking a look at some of the main advantages and disadvantages of transactional communication models in general terms. Advantages
Disadvantages
Difference between interactive and transactional models of communicationInteractive models of communication see communication as a two-way process between a sender and a receiver. Feedback is given slowly and deliberately. Transactional models, on the other hand, see communication as the same two-way process but with more immediate or simultaneous feedback. Understanding interactive models of communicationInteractive models of communication, sometimes known as interactional models, propose that a person is only ever a sender or a receiver. Wilbur Schramm, whom many consider being the founder of modern communication studies, was the first to posit that communication was a two-way process between both entities. In other words, communication moves from sender to receiver and then from the receiver to sender. Importantly, one person under the interactive model embodies both the sender and receiver to maintain communication. But they do not embody both roles at the same time. The sender transmits a message to the receiver who then interprets the message in terms of noise and the choice of communication medium. The receiver then becomes the sender as information is transmitted as feedback. In addition, interactive models consider two broad contexts:
Interactive models include the Osgood-Schramm and Westley and Maclean models. Differences with the transactional models of communicationThe transactional model of communication sees communication as the same two-way process but with much more immediate feedback. Unlike the interactive model, where two individuals alternate between sender and receiver, one person under the transactional model can embody both roles simultaneously. As a result, both individuals are simply known as communicators and may transmit information via verbal or non-verbal cues. The transactional model places more emphasis on a shared field of experience. Put differently, each communicator must have some aspect of their culture, language, or experience in common with the other for communication to be successful. The model also posits that individual messages are interrelated, with each connected to (or reinforcing) the last. Transactional models of communication include Dance’s helical model, Becker’s mosaic model, and Barnlund’s model. They are mostly used to describe complex and dynamic face-to-face conversations. Summarizing the differences between interactive and transactional models of communication
Transactional communication examplesLet’s describe some hypothetical scenarios where transactional communication is common. Buying a carConsider the example of a consumer who walks into a car dealership to look at a car. From his office and before the two have even communicated, the salesperson can tell that the consumer is in the mood to purchase. He witnesses the consumer purposefully and confidently stride toward a particular car where he spends several minutes looking it over. While the two have never met before, the salesperson can sense this non-verbal body language before any verbal communication takes place. He then walks over and introduces himself in a friendly and disarming manner. Safe in the knowledge that the consumer is motivated to buy, he resists the urge to oversell the car’s features. Up close, the salesperson determines the buyer is from an upper-middle-class background by the way he is dressed and from the elocution of his words. As the salesperson works toward closing the sale, the consumer detects the eagerness in his facial expression at the same time. As the consumer starts to feel pressured, his tone of voice, body language, and facial expressions shift as a consequence. Sensing the shift, the salesperson changes the subject and eventually learns that the consumer is purchasing the vehicle to accommodate a new family member. Since he has a family of his own, the salesperson can build rapport with the consumer. At the appropriate moment, he then presents the consumer with a price and warranty package he cannot refuse. A meeting with foreign clientsIn this example, the executive of a shoe company travels to Japan to establish a relationship with an international manufacturer. The executive’s schedule is such that he must visit the first factory the same day after an 11-hour flight, which sees him tired, anxious, and a little confrontational. Compounding his stress is the fact that his former supplier recently cut ties with the company without warning, impacting its ability to meet demand back in the United States. After he arrives at the first factory ten minutes late, the executive can sense that the factory owners are displeased. Their body language is closed off and their initial verbal communication is somewhat curt. In his rush to make the appointment on time, the executive fails to consider the cultural context of communication in Japan. He forgets the customary Japanese bow and wears a suit that contradicts the country’s business dress code which favors conformity over individual expression. As he attempts to explain the reasons for his delay, he instinctively raises the tone of his voice and gesticulates excessively. The factory owners, whose culture values modesty, humility, and a quiet tone of voice, start to appreciate that the foreign executive is not presenting the best version of himself. They can see the pained expression on his face and subtle fidgets that signify his anxiousness. Fortunately, one of the factory owners has dealt with foreign businessmen before and is willing to forgive the executive’s cultural transgressions. With a preference to build relationships before doing business, he allows the executive to recompose himself and start the interaction from scratch. Palliative careSince palliative care is a shared experience for both the healthcare professional and the patient, models of communication that emphasize asymmetrical or one-way communication are inadequate. These models consider information to be a commodity where information is provided by someone in the know to someone else who is less informed. This form of communication, which had been a staple in the healthcare industry for decades, tends to create a power imbalance. Healthcare professionals are assumed to hold more information than the patient and are often given free rein to set the tone and define the terms of the interaction. In one study, it was found that three-quarters of physicians interrupted their patient’s initial concerns within 16.5 seconds. The conclusion of other studies paints the same picture, with many academics noting that it was an ineffective communication method in healthcare and particularly so for palliative care. Instead, a more effective form of communication is a transactional model where the balance of power is more evenly distributed. Transactional communication in palliative care While many patients are quick to defer to the expertise a healthcare professional, palliative care relies more on the professional’s ability to show compassion, understanding, and empathy. To that end, transactional communication takes a palliative care nurse beyond tangible “book smarts” toward a more rewarding relationship that may be outside their comfort zone. During palliative care, transactional communication has several benefits:
Transactional communication and noiseAs one might expect in a palliative care setting, there are numerous sources of noise in the communication process. These sources include past experiences, emotions, physical distractions, pain, personality, family members, and difficulties seeing or hearing. These are all factors that can interfere with mutual understanding of the messages that are sent and received. However, the transactional model here does not advocate that noise be minimized or eradicated entirely. Physicians and their patients instead accept the potential for misunderstanding and find unique ways to communicate based on emotion, respect, sensitivity, empathy, and presence at all times. Key takeaways:
Connected Communicational FrameworksCommunication Cycle The linear model of communication is a relatively simplistic model envisaging a process in which a sender encodes and transmits a message that is received and decoded by a recipient. The linear model of communication suggests communication moves in one direction only. The sender transmits a message to the receiver, but the receiver does not transmit a response or provide feedback to the sender.Berlo’s SMCR Model Berlo’s SMCR model was created by American communication theorist David Berlo in 1960, who expanded the Shannon-Weaver model of communication into clear and distinct parts. Berlo’s SMCR model is a one-way or linear communication framework based on the Shannon-Weaver communication model.Lasswell Communication Model The Lasswell communication model is a linear framework for explaining the communication process through segmentation. Lasswell proposed media propaganda performs three social functions: surveillance, correlation, and transmission. Lasswell believed the media could impact what viewers believed about the information presented.Five Cannons of Rhetoric The five canons of rhetoric were first organized by Roman philosopher Cicero in his treatise De Inventione in around 84 BC. Some 150 years later, Roman rhetorician Quintilian explored each of the five canons in more depth as part of his 12-volume textbook entitled Institutio Oratoria. The work helped the five canons become a major component of rhetorical education well into the medieval period. The five canons of rhetoric comprise a system for understanding powerful and effective communication.Communication Strategy A communication strategy framework clarifies how businesses should communicate with their employees, investors, customers, and suppliers. Some of the key elements of an effective communication strategy move around purpose, background, objectives, target audience, messaging, and approach.7 Cs of Communication The 7Cs of communication is a set of guiding principles on effective communication skills in business, moving around seven principles for effective business communication: clear, concise, concrete, correct, complete, coherent, and courteous.Main Free Guides:
Which communication model relates communication with social reality?Transactional model relates communication to social reality of an individual or a group of people in social, cultural and relational contexts.
Which of the models of communication described communication as a oneThe transmission model of communication describes communication as a one-way, linear process in which a sender encodes a message and transmits it through a channel to a receiver who decodes it.
Which model of communication views communication as a thing like an information packet that is sent from one place to another?The transmission model views communication as a thing, like an information packet, that is sent from one place to another. From this view, communication is defined as sending and receiving messages.
What is Schramm model of communication?The Schramm model views communication as a process that takes place between a sender (transmitter) and a receiver: there will be also a message, and a medium through which the message can be transmitted (Schramm, 1948).
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