Which of the following concepts most closely relates to the idea of an active audience?
Audiences are problematic and the study of audiences has represented a key site of activity in the social sciences and humanities. Offering a
timely review of the past 50 years of theoretical and methodological debate Audiences argues the case for a paradigmatic shift in audience research. This shift, argue the authors, is necessitated by the emergence of the `diffused audience'. Audience experience can no longer be simply classified as `simple' or `mass', for in modern advanced capitalist societies, people are members of an audience all the time. Being a member of an audience is no longer an exceptional event, nor even an everyday
event, rather it is constitutive of everyday life. This book offers an invaluable rev Changing Audiences; Changing Paradigms of ResearchChanging audiences; changing paradigms of research It is the purpose of this chapter to suggest that audiences for television, music, books, magazines, and so on, are changing together with wider social and cultural changes in society. In reviewing the argument and evidence for these changes, it is unfortunately often difficult to disentangle the real changes in the cultural forms, and the ways in which they are appropriated, from the changing frameworks within which researchers talk about those changes. In other words, what appear to be changes in the real world of the media may instead reflect, partly or wholly, changes in the ideas or concepts that inform and regulate the study of the media. Such a distinction is often captured ... locked icon Sign in to access this contentSign in Get a 30 day FREE TRIAL
sign up today! Design an effective introductionEngage the audience — get them interested, give them a reason to listen. How?
Focus the presentation—tell listeners what it’s about. State the presentation’s goal or your thesis or research question. Tell listeners what they’ll learn.Preview what’s to follow—your points, your approach, or the type of content.Gear your content to your listeners’ knowledge, experience, and interests
Guide your listeners
Use language that is clear to the ear
Design an effective conclusion
Which is the best description of an active audience?Active is when an audience is engaging, interpreting, and responding to media messages and are able to question the message. Passive is when an audience accepts a message without question and by doing so would be directly affected by it.
Which theory uses people as an active audience participation for decision making?The users and gratifications model suggests that media audiences are active and make active decisions about what they consume in relation to their social and cultural setting and their needs. This was summed up by theorists .
What does it mean for audiences to be active recipients of the media quizlet?Active Audience. The idea that people are not simply passive recipients of media messages; they respond to content based on their personal backgrounds, interests, and interpersonal relationships. Uses and Gratifications Research.
Which of the following organizations is the chief regulator of the Internet worldwide?ICANN
|