Which type of franchising provides the franchisee the entire system for operating the business?

Which type of franchising provides the franchisee the entire system for operating the business?

Buying a franchise gives individual owners, known as franchisees, the right to use a company’s name and branding while selling its products and services. 

Business Format Franchises

The most common type of franchise relationship is known as a business format franchise which provides an entire operating system for the franchise business to its franchisees. Every aspect of the franchise is generally overseen by the franchisor from site selection and training to marketing and operational standards. Individual operators agree to run their franchise locations abiding by the rules and standards of the franchise system as set forth in the franchise agreement. 

There are three different types of franchising agreements including single unit operator, master franchise and area developer. Single unit operators are granted the rights to run a single unit under the franchise agreement for a specified amount of time. Master franchisees are granted the right to open up multiple locations in a specific territory. And an area developer purchases the rights to open a predetermined number of locations by a set date within a specific territory.

Product Distribution Franchises

A second type of franchising relationship is the traditional or product distribution franchise. Though this type of franchise is not as well known, it makes up for more total sales than all business format franchising combined. In product distribution franchising, the franchisor manufactures and supplies products to franchisees who pay a fee to use the product’s name and trademark. Franchisees are often known as dealers who have bought the rights to distribute products from the manufacturer.

Franchise businesses are available in almost every industry imaginable including automotive, business services, children’s and education, food, health and fitness, retail and more. The International Franchise Association identifies more than 150 different industries when projecting franchise outlook and growth in its annual Franchise Business Outlook report. 


Generally there are 3 types of popular franchise system:

  • Product distribution franchise;
  • Business format franchise; and
  • Management franchise.

Product Distribution Franchise
A product distribution franchise model is similar to supplier-dealer relationship, however, the franchisee is required to observe a few guidelines e.g. agreeing to sell only the franchisor’s brand exclusively.

For example, an outlet may agree to sell only certain products in its store at the exclusion of some other products. Typically, the franchisee merely sells the franchisor’s products. However, this type of franchise will also include some form of integration of the business activities. The franchisee is allowed to be much more independent than if he or she was running a business format franchise.

Some well known product distribution franchises are Coca-Cola, the Ford Motor Company, Exxon and Osim.
Product distribution franchises deal mainly with large products such as automobiles and auto repair parts, vending machines, computers and some inventory for convenience stores.

Business Format Franchise
In a business format franchise, the business integration is more complete. The franchisee distributes the franchisor’s products and services under the franchisor’s trade mark, as well as implements the franchisor’s format and procedure of conducting the business.
The arrangement is formalized through a legally binding contract. This comprises the franchisor’s name, goodwill, product and services, procedures, manuals and standards, marketing operating systems and support facilities.

Business format franchising is the most popular type of franchise system and the one generally referred to when talking franchising. Famous examples of Business Format Franchise are McDonalds, KFC, Famous Amos, Starbucks Coffee and Dunkin’ Donuts.

Management Franchise
It is a form of service agreement whereby the franchisee provides the management expertise, format and/or procedure for conducting the business. Some examples of Management Franchise are Hilton, American Idol and UPS Store.

Common Considerations of Franchisors

  • Developing franchise concept
  • Market research
  • Familiarity with local laws and regulations
  • Providing training and support to franchisees
  • Criteria for choosing franchisees
  • Control over franchisees
  • Supply of products/materials to franchisees
  • Intellectual property rights issues, e.g. trade mark registration

Common Considerations of Franchisees

  • Demand
  • Profitability of franchise, and length of time required to recoup investment
  • Track record of franchisor
  • Support rendered to other franchisees
  • Experience and profitability of other franchisees
  • Existence of competition
  • Capital required
  • Demands of franchisor, e.g. income projections, deadline to open more franchise outlets

Source: http://www.smeinfo.com.my

FATHER, FRIEND, FRANCHISOR, FRANCHISE CONSULTANT & FEARLESS ADVOCATE As the longstanding President and CEO of The Franchise Builders and other businesses, I leverage my expertise in franchise consulting, development, marketing and technology to bring an entirely new level of customer experience to the franchise industry. I work with a rare personal involvement that is rooted in the genuine desire to help others succeed.

What are the 4 types of franchising?

The four types of franchise business you can invest in.
Job or operator franchise. These owner operator franchises are usually home based, which keeps overheads down to a minimum. ... .
Management franchise. ... .
Retail and fast food franchises. ... .
Investment franchise..

What are the 3 types of franchises?

There are three main types of franchise opportunities available, these are: Business format franchises. Product franchises, or Single operator franchises. Manufacturing franchises.

What type of system is a franchise?

A franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand's trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system.
The business format franchise is the most popular type of franchise system that is chosen by franchisees. Some of the biggest brands that adhere to this type of franchising are McDonald's, Dunkin' Donuts, Starbucks and KFC.