Which of the following is not true about business marketers in comparison to consumer marketers
Business Marketing: Business Marketing refers to the sale of either products or services or both by one organization to other organizations that further resell the same or utilize to support their own system. Show
Consumer Marketing: on the other hand refers to the transaction of goods and services between organizations and potential customers. The above definitions of business marketing and consumer marketing highlight the difference between the two commonly used terms in marketing (B2B and B2C).Business marketers do not entertain consumers who purchase products and services for their end-use. They deal only with other businesses/firms to sell their products. In consumer markets, products are sold to consumers either for their own use or use by their family members. Products in consumer market are further categorized into:
Fast moving consumer goods are items that are sold quickly to the end-users generally at nominal costs. Example - Aerated drinks, grocery items and so on. Goods that a consumer uses for a considerable amount of time rather than consuming in one use are categorized under Consumer Durables. Consumer Durables are further categorized into - White Goods and Brown Goods Soft goods are products which have a shorter lifecycle and their value decreases after every use.Eg shirts, clothes, shoes. Examples of Business Marketing (industrial marketing) Office furniture (Cabinets, desks, workstations, drawers) - End user will not purchase workstations for his own use at home. Bulk SMS service (utilized by organizations) In business marketing, marketers deal with lesser number of individuals as compared to consumer marketing where one has to deal with the mass market. Generally a single employee of one organization would be appointed to deal with the concerned employee of the other organization (client). He does not have to interact with the entire organization. Organization A sells laptops and desktops to Organization B (A case of B2B marketing).Tom from Organization A has to deal only with either the IT professional or the administration representative. Organizations dealing with consumers need to interact with every individual who is a potential end-user. Industrial marketing is more focused as compared to consumer marketing. Business marketers generally deal with sophisticated employees whereas it is not at all necessary every end user in consumer market would respond to marketers politely. Business buyers generally are educated and well informed. In consumer market, your buyer can be anyone- educated, uneducated, labour and so on. Business marketers themselves need to be well spoken and polished. They must have a pleasing personality and good convincing power. Business marketers need to be extremely careful about their mode of communication. Emails exchanged with clients should have appropriate subject line. Mails with irrelevant subject line are generally not read by clients. In business marketing, marketers ought to send personalized emails. Bulk SMSes or mass mailers do not work in business marketing. In consumer marketing, products can be promoted through advertising, pamphlets, brochures, hoardings or simply mass mailers. There are less number of business buyers as compared to individuals who purchase for their own end use. Authorship/Referencing - About the Author(s)
1. When purchasing a high speed packaging machine, Nestlé would be classified as:
2. When Tata Steel notices a drop in the demand for steel as a result of a decline in ultimate consumer demand for automobiles, this illustrates the concept of:
Answer: a. derived demand. 3. Which of the following would be classified as entering goods?
Answer: d. both (a) and (c) 4. Douglas Jackson is a salesperson for Quality Surgical Products. To achieve success in selling medical supplies, Doug may have to:
Answer: d. all of the above. 5. The NAICS is:
Answer: d. all of the above. 6. Organizational buyers do not have well-defined criteria that can be applied to the procurement
Answer: b. new task buying situations. 7. Strategies that would be appropriate for an “out” supplier to follow when confronting a modified rebuy situation include:
Answer: d. all of the above. 8. Sales forces that frequently encounter this type of buying situation provide the following sketch:
9. Within the buying centre, individuals who actually make the organizational buying decision, whether or a user. a gatekeeper. an influencer. a decider. a buyer 10. A common identifiable element in buying centres in all sectors of the industrial market is:
Answer: c. the purchasing function. 11. Transactional exchange features very close:
Answer: e. none of the above. 12. Ongoing transactions in the business market where the customer and the supplier focus only on
Answer: a. transactional exchange. 13. Buying firms prefer a more collaborative relationship when:
Answer: d. all of the above. 14. Which of the following statements concerning business market segmentation is (are) true?
Answer: e. (a) and (b) only. 15. NACE is an acronym for:
Answer: e. All of the above. 16. Which of the following is NOT a method of differentiating B2B marketing from B2C marketing?
17. A particular industrial customer might be properly classified as a user by somebusiness marketers
18. A purchasing manager could assume the roles of buyer, gatekeeper, and influencerin the buying centre.
19. The marketing task appropriate for the straight rebuy situation depends on whether the marketer is
20. Buying firms prefer a transactional relationship when there are few alternatives and the complexity of purchase is high.
Which of the following is true about business marketers in comparison to consumer marketer?The correct answer is: They deal with fewer and larger buyers than consumer marketers.
What is the difference between the consumer market and the business market?Definition. Business markets refer to organizations, businesses or entities that acquire products and services for use in the production of other services and products. On the other hand, consumer markets refer to markets whereby businesses or producers sell their products or services directly to the final consumers.
When compared to the consumer market the business to business market the consumer market is quizlet?As compared to consumer markets, business markets usually have fewer but larger buyers. Business demand is derived demand, which tends to be more inelastic and fluctuating than consumer demand. The business buying decision usually involves more, and more professional, buyers.
When compared to consumer purchases business purchases are usually less complex True or false?Compared to consumer purchases, business purchases are usually more complex, are more likely to be made by professional buyers, and have to be approved by committees and management. Producers are businesses that manufacture goods or provide services.
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