Which of the following are elements of the promotion mix quizlet?
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advertising: paid nonpersonal promotional communication about goods, services, or ideas Show sales promotion: a set of nonpersonal communication tools designed to stimulate quicker and more frequent purchases of a product personal selling: two way flow of communication between a salesperson and a customer that seeks to influence the customer's purchase decision public relations: communication focused on promoting positive relations between a firm and it's stakeholders Advertising Personal Selling Public Relations Sales Promotion Direct Marketing Awareness => The consumer's ability to recognize and remember the product of brand name. Interest => An increase in the consumer's desire to learn about some of the features of the product or brand. Evaluation => The consumer's appraisal of the product or brand on important attributes. Trial => The consumer's actual first purchase and use of the product or brand. Adoption => Through a favorable experience of the first trial, the consumer's repeated purchase and use of the product or brand. Which of the following are elements of the promotion mix?A promotional mix is an allocation of resources among five primary elements:. Advertising.. Public relations or publicity.. Sales promotion.. Direct marketing.. Personal selling.. What are the 5 elements of the promotional mix quizlet?Terms in this set (5). Personal Selling. .... Advertising. .... Direct Marketing. .... Sales Promotion. .... Publicity and Public Relations. .... What are the 5 elements of the promotional mix?Top 5 Elements of Promotion Mix (With Diagram). Advertising:. Sales Promotion:. Personal Selling:. Publicity:. Public Relations:. What are the 4 promotion mix elements?There are four elements that make up the promotional mix. They are sales promotion, public relations, personal selling, and advertising.
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