What are the classification of a product give examples to each category?

What are the classification of a product give examples to each category?

In marketing textbooks, consumer products are classified into four related sets of products, namely:

  • Convenience products
  • Shopping products
  • Specialty products
  • Unsought products

Below is a list of examples for classifying consumer products on this basis.

Examples of convenience products

  • Newspapers and magazines
  • Most groceries and food items
  • Soft drinks and snack foods and candy bars
  • Tissues, headache tablets
  • Bread and milk, breakfast cereals
  • Toothpaste, soap, and shampoo
  • Cleaning products, dish-washing powder, detergents
  • Using an ATM
  • Cigarettes
  • Alcohol
  • Coffee, tea and sugar
  • Fast food and takeaway meals
  • Pet food
  • Flowers
  • Fruit and vegetables
  • Regular medicines and vitamins

Examples of shopping products

  • Computers
  • Mobile phones
  • Entertainment equipment, such as an Xbox or PlayStation
  • Cameras
  • Household furniture
  • Washing machines and dishwashers
  • Clothing
  • Sports equipment
  • Kitchen utensils – plates, pots and pans
  • Choice of restaurants
  • Hotels and airlines
  • Luggage
  • Getting a pet
  • Joining a gym
  • Hairdresser and beautician
  • Car repairs
  • Plants for the yard
  • Perfumes and cosmetics
  • Running shoes
  • Everyday jewelry
  • Kid’s bicycles
  • Internet provider
  • Everyday home loans and credit cards
  • House repairs, paint, tools
  • Regular doctor and dentist

Examples of specialty products

  • Architect designed house
  • An expensive car
  • Special jewelry
  • Planning a wedding
  • Wedding dress
  • Specialist sporting equipment
  • Specialist camping equipment
  • Specialist medical advice
  • Specialist professional advice – legal, financial
  • Home loans for specialist needs
  • Some types of computer software
  • Extensive international holiday

Examples of unsought products

  • Life insurance and funeral insurance
  • Additional warranties on product purchases
  • Encyclopedias
  • Charity donations
  • Some types of exercise equipment
  • Unusual products – perhaps as advertised on the TV shopping channel
  • Sometimes new technology (especially when first introduced to the market)
  • Raffle tickets
  • Fund raising events
  • Sometimes counseling and personal support

Overlap of product categories

Please note: sometimes there can be an overlap between different types of products, depending upon the level of consumer involvement in the purchase decision. An example of this overlap would be for a home loan – which would be a shopping product for the average consumer, but could be a specialty product for a consumer planning to build a house over time or needing a greater degree of product flexibility.

RELATED TOPICS

The consumer products classification system
How products are classified in the consumer products classification system
Why the consumer products classification system is used
The marketing mix for convenience products
The marketing mix for shopping products
The marketing mix for specialty products
The marketing mix for unsought products

This article covers the types and classification of products. Product is simply anything, tangible or intangible, which can be offered to the market for sale or exchange purpose. Let’s try to understand various categories associated with the classification of products.

What is a product?

The product can be defined as anything consists of Goods, Services or combination of both to fulfil market or consumer needs.

Products can be divided into two parts:

  • Goods: Goods are generally physical and tangible in nature.
  • Services: Services are generally virtual and intangible in nature.

Read more about: Levels of Product

The basis for the classification of products

Products can be classified on the basis of these factors:

  • Durability,
  • Tangibility
  • The user type

The Classification of Products

The classification of Products is given as below.

On the basis of Durability and tangibility

Products can be classified on the basis of how durable or tangible the product is!

  • Durable products 
  • Non Durable Products
  • Services

Services again can be divided into subcategories:

  • Business Services
  • Public Services
  • Infrastructural Services

On the basis of user type

Products can be classified on the basis of types of users.

Consumer Goods

Consumer goods are goods sold to the final user for personal use. You may like to know the difference between personal & industrial consumers

Consumer goods can be classified into four sub types.

  1. Convenience Goods: For Example Biscuits, Chocolates, Cigarettes 
  2. Shopping Goods: For Example Watches, Garment, Shoes
  3. Speciality Goods: For Example Car, Jewellery, Painting
  4. Unsought Goods: For Example Insurance, Smoke Detector

Industrial Goods

Industrial goods are the physical products sold to the organizations or businesses for assembling or manufacturing and reselling purpose.

What is the product classification with examples?

Products are classified as – Non-durable Goods, Durable goods and services on the basis of durability and tangibility. i. Non-Durable Goods – These represent the tangible goods that are consumed in one or few uses. Example – Soap, Salt, coke etc.

What are the three categories of products give example for each categories?

Here are the three main types of products used in commerce:.
Consumer products. A consumer product is a finished product available for sale to a customer. ... .
Industrial products. Businesses usually purchase an industrial product to make other products or to help them with running their business. ... .
Service products..

What are the 4 generic categories to classify consumer goods and services give example each category?

Within the category of consumer products, there are four main classifications: convenience goods, shopping goods, specialty goods, and unsought goods. This article will describe characteristics of goods in each category, provide examples, and discuss relevant marketing strategies.

What are the 4 classifications of new products?

New product developments can be grouped into four major categories: new-to-the-company, improvement of existing product, extension of product line, and new-to-the-market.