Using hashtags on LinkedIn is important for several reasons. Firstly, it helps to increase the visibility of your posts and reach a larger audience. When you use a hashtag, your post is displayed to anyone who follows that hashtag or searches for it, even if they are not connected with you on LinkedIn.

Secondly, using hashtags can help you to establish your authority and credibility in a particular field or industry. By consistently using relevant hashtags, you can show your expertise and thought leadership, and position yourself as a valuable contributor to relevant conversations.

Here are the most popular LinkedIn hashtags along with their follower numbers:

2.

Innovation – 38 million

3.

Management – 36 million

4.

HumanResources – 33 million

6.

Technology – 26 million

7.

Creativity – 25 million

9.

Futurism – 23 million

10.

Entrepreneurship – 22 million

11.

Careers – 22 million

12.

Markets – 22 million

13.

Startups – 21 million

14.

Marketing – 20 million

15.

SocialMedia – 19 million

16.

VentureCapital – 19 million

17.

SocialNetworking – 19 million

18.

LeanStartups – 19 million

19.

Economy – 18 million

20.

Economics – 18 million

21.

branding -18 million

23.

motivation — 15 million

25.

investing — 14 million

26.

jobinterviews — 14 million

28.

bankingindustry — 14 million

29.

sustainability — 13 million

31.

personalbranding — 10 million

33.

healthcare — 9 million

34.

education — 9 million

36.

productivity — 8 million

37.

whatinspiresme — 8 million

38.

bestadvice — 7 million

44.

programing — 6 million

45.

analytics — 6 million

46.

softwaredesign — 6 million

47.

datamining — 6 million

48.

data — 6 million

51.

fundraising — 5 million

52.

law — 5 million

54.

legalissues — 5 million

55.

strategy — 5 million

58.

userexperience — 4 million

60.

cloudcomputing — 4 million

62.

consultants — 4 million

64.

business — 3 million

65.

networking — 3 million

66.

leadership — 2 million

70.

engineering — 1 million

71.

mindfulness — 1 million

72.

jobsearch — 1 million

73.

jobseekers — 1 million

75.

deeplearning — 850 thousand

76.

hr — 810 thousand

77.

smallbusiness — 800 thousand

78.

workingathome — 800 thousand

79.

recruiting — 780 thousand

80.

inspiration — 760 thousand

81.

job — 740 thousand

82.

datascience — 720 thousand

83.

contentmarketing — 640 thousand

84.

research — 590 thousand

85.

success — 540 thousand

86.

ai — 500 thousand

87.

storytelling — 480 thousand

88.

computerscience — 480 thousand

89.

python — 450 thousand

90.

entrepreneur — 510 thousand

91.

fintech — 430 thousand

92.

onlineadvertising — 400 thousand

93.

selfhelp — 300 thousand

94.

neuralnetworks — 290 thousand

95.

partnerships — 260 thousand

96.

jobopening — 340 thousand

97.

cloud — 270 thousand

98.

homeoffice — 140 thousand

99.

openings — 170 thousand

100.

automation — 140 thousand

Numbers by 2023 February.

Here are some tips on how to use hashtags effectively on LinkedIn:

1. Use relevant hashtags: Make sure to use hashtags that are relevant to your post and your industry. This will help you to reach the right audience and engage with people who are interested in the topics you are discussing.

2. Use a mix of broad and specific hashtags: Using broad hashtags like

marketing or

leadership can help you to reach a wider audience while using more specific hashtags like

B2Bmarketing or

entrepreneurmindset can help you to connect with people who are specifically interested in those topics.

3. Use hashtags sparingly: While using hashtags can be effective, it's important not to overdo them. The latest research shows that up to 5 hashtags work the best. Using too many hashtags can make your posts look spammy and reduce their visibility.

4. Track your results: Keep track of which hashtags are generating the most engagement and use them more frequently. Also, consider experimenting with new hashtags to see which ones work best for your content.

In conclusion, using hashtags on LinkedIn can be a powerful tool to increase the visibility of your posts, establish your authority in your industry, and connect with the right audience. By following the tips above, you can use hashtags effectively and take your LinkedIn presence to the next level.

What has worked for you the best? Using hashtags with high numbers of followers, really specific hashtags, or a combination of both?

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