The demand for services marketing knowledge has increased for all of the following reasons, except
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Chapter 1: An introduction to servicesThe _____________ reflects the view that the intangible aspects of products are becoming the key features thatdifferentiate the product in the marketplace.* services marketing* Servuction model* service imperative* benefit concept* industrial management model Show Which of the following businesses would be characterized as a pure service* Get answer to your question and much more General Motors, the manufacturing giant's, largest supplier is: Get answer to your question and much more Which of the following sets of terms best describes a service* Get answer to your question and much more Deeds, efforts and performances define:* products* ideas* services* goods* places The continuum that ranges from tangible-dominant to intangible-dominant is referred to as: Get answer to your question and much more Businesses such as fast food restaurants would fall where along the Scale of Market Entities* Get answer to your question and much more Which of the following fields would be least likely to be described as intangible-dominant* Recommended textbook solutionsTonal Harmony, Workbook8th EditionByron Almen, Dorothy Payne, Stefan Kostka 1,387 solutions U.S. History1st EditionJohn Lund, Paul S. Vickery, P. Scott Corbett, Todd Pfannestiel, Volker Janssen 567 solutions Ways of the World: A Global History3rd EditionRobert W. Strayer 232 solutions
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Ways of the World: A Global History3rd EditionRobert W. Strayer 232 solutions America's History for the AP Course8th EditionEric Hinderaker, James A. Henretta, Rebecca Edwards, Robert O. Self 470 solutions U.S. History1st EditionJohn Lund, Paul S. Vickery, P. Scott Corbett, Todd Pfannestiel, Volker Janssen 567 solutions 71% found this document useful (7 votes) 26K views 21 pages multiple choice questions © © All Rights Reserved
PDF, TXT or read online from Scribd Did you find this document useful?71% found this document useful (7 votes) 26K views21 pages 452V1 - Services MarketingJump to Page You are on page 1of 21 You're Reading a Free Preview You're Reading a Free Preview Reward Your CuriosityEverything you want to read. Anytime. Anywhere. Any device. No Commitment. Cancel anytime. |
