advertising: paid nonpersonal promotional communication about goods, services, or ideas
sales promotion: a set of nonpersonal communication tools designed to stimulate quicker and more frequent purchases of a product
personal selling: two way flow of communication between a salesperson and a customer that seeks to influence the customer's purchase decision
public relations: communication focused on promoting positive relations between a firm and it's stakeholders
Advertising
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1. Budweiser Clydesdale's
2. The Gecko and Cavemen
Personal Selling
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1. Mr. Plaid Coat
2. Blue suits/white shirts
Public Relations
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1. Company Annual Report
2. Going green
Sales Promotion
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1. McDonald's Monopoly
2. Buy one/get one free
Direct Marketing
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1. L.L Bean Catalog
2. Spam
Awareness => The consumer's ability to recognize and remember the product of brand name.
Interest => An increase in the consumer's desire to learn about some of the features of the product or brand.
Evaluation => The consumer's appraisal of the product or brand on important attributes.
Trial => The consumer's actual first purchase and use of the product or brand.
Adoption => Through a favorable experience of the first trial, the consumer's repeated purchase and use of the product or brand.