When is the peripheral route of persuasion the most effective choice?

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When should you use the peripheral route to persuasion?

Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.

Which is an effective method of peripheral persuasion?

Instead of focusing on the facts and a product's quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. For example, having a popular athlete advertise athletic shoes is a common method used to encourage young adults to purchase the shoes.

Which method of persuasion is the most effective?

Rank 1: Appeal to Fears Fears trigger stronger reactions than positive emotions like hope, and is the strongest persuasion method of all.

What does peripheral route to persuasion mean?

the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model.